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New design language

Wrike · Principal Product Designer

Overview

Wrike is a cloud-based collaborative work management platform for managing cross-functional work at scale.

As Principal Product Designer, I led a project to develop a new design language for the product.

Two key factors kickstarted this project:

  • After conducting interviews, it was discovered that some customers left Wrike or did not proceed past a trial stage because they found competitor products to be more modern and user-friendly.
  • Wrike's overall brand design language had been refreshed. It had been applied to the website and marketing but had not been used in the product.

Outcome

Fewer win/loss interviews mention Wrike design as a detractor, and more mention it as a strength

My responsibilities

Accessibility, Competitor analysis, Design system components, Prototyping, Visual design

Other team members

4-5 Product Designers, 1 Design Systems Architect, 1 Design Systems Engineer

“Electric forest” theme — the new design language applied across buttons, inputs, menus and dialogs
Calendar date input specification — variants, states and examples
Checkbox specification — phase 1 and phase 2 states with examples
Switch / toggle specification — variants and in-product examples
Radio button specification — variants, descriptions and invalid messages
Text input specification — text field, text area and icon variants
Button size specification — graphic, text v1 and text v2 button scales