New design language
Wrike
·
Principal Product Designer
Overview
Wrike is a cloud-based collaborative work management platform for managing cross-functional work at scale.
As Principle Product Designer, I led a project to develop a new design language for the product.
Two key factors kickstarted this project:
After conducting interviews, it was discovered that some customers left Wrike or did not proceed past a trial stage because they found competitor products to be more modern and user-friendly.
Wrike's overall brand design language had been refreshed. It had been applied to the website and marketing but had not been used in the product.
Outcome
During exit (churn) interviews, customers no longer mention design as reason for leaving
My responsibilities
Accessibility, Competitor analysis, Design system components, Prototyping, Visual design
Other team members
4-5 Product Designers, 1 Design Systems Architect, 1 Design Systems Engineer
Wrike
Principal Product Designer
Overview
Wrike is a cloud-based collaborative work management platform for managing cross-functional work at scale.
As Principle Product Designer, I led a project to develop a new design language for the product.
Two key factors kickstarted this project:
After conducting interviews, it was discovered that some customers left Wrike or did not proceed past a trial stage because they found competitor products to be more modern and user-friendly.
Wrike's overall brand design language had been refreshed. It had been applied to the website and marketing but had not been used in the product.
Outcome
During exit (churn) interviews, customers no longer mention design as reason for leaving
My responsibilities
Accessibility, Competitor analysis, Design system components, Prototyping, Visual design
Other team members
4-5 Product Designers, 1 Design Systems Architect, 1 Design Systems Engineer
